Pure Flavor® Amora™ Mini Melons Win Best Product Promo Award

Leamington, ON (October 24^th, 2024) – Pure Flavor^®, the Canadian greenhouse company behind the first-ever commercial greenhouse grown melon, is returning from the International Fresh Product Association’s Global Produce & Floral Show with a new innovation award under its belt. The company has won the Best Product Promo award for its Amora^™ mini melons. The win further cements the company as an innovation and marketing leader in the produce industry.

“We are extremely honored to have been awarded the Best Product Promo award for our new Amora^™ mini melons,” said Tiffany Sabelli, Senior Director of Sales for the company. “We feel that we’ve developed a phenomenal product offering – from variety to branding to packaging – and we’re so glad the industry recognizes its potential for success.”

Amora mini melons were unveiled by the company at this year’s GPFS show, and the trade launch was supported by attention-grabbing displays and graphics, product sampling at the booth, digital promotion assets, and a showcase that highlighted the key benefits of the melons, including its exceptional sweet & juicy flavor and convenient mini size. The greenhouse grown nature of the melons means they are able to offer consistent flavor, quality and supply all year.

Pure Flavor’s Amora mini melons were selected as the Best Product Promo winner from among over 210 entries into the trade show’s Fresh Ideas showcase. The award was selected by a panel of judges consisting of industry experts and retailers who chose the winners based on innovation, appeal, messaging, and attendee engagement.

“We want to congratulate Pure Flavor for winning Best Produce Promo at the Global Produce and Floral Show this year,” said Kyle McMillan, IFPA’s Director of Trade Shows. “The judges were impressed by their eye-catching shelf display and clever messaging, specifically highlighting the innovative single-serve option as a possible extension of the melon category.”

Pure Flavor^® ships its first sold-out supply of Amora^™ mini melons this month, and is taking orders now for shipments beginning early next year. For more information, visit www.pure-flavor.com/amora.