“We are extremely honored to have been awarded the Best Product Promo award for our new Amora mini melons,” said Tiffany Sabelli, Senior Director of Sales for the company. “We feel that we’ve developed a phenomenal product offering – from variety to branding to packaging – and we’re so glad the industry recognizes its potential for success.”

Amora mini melons were unveiled by the company at this year’s GPFS show, and the trade launch was supported by attention-grabbing displays and graphics, product sampling at the booth, digital promotion assets, and a showcase that highlighted the key benefits of the melons, including its exceptional sweet & juicy flavor and convenient mini size. The greenhouse grown nature of the melons means they are able to offer consistent flavor, quality and supply all year.

Pure Flavor’s Amora mini melons were selected as the Best Product Promo winner from among over 210 entries into the trade show’s Fresh Ideas showcase. The award was selected by a panel of judges consisting of industry experts and retailers who chose the winners based on innovation, appeal, messaging, and attendee engagement.

“We want to congratulate Pure Flavor for winning Best Produce Promo at the Global Produce and Floral Show this year,” said Kyle McMillan, IFPA’s Director of Trade Shows. “The judges were impressed by their eye-catching shelf display and clever messaging, specifically highlighting the innovative single-serve option as a possible extension of the melon category.”

Pure Flavor^® ships its first sold-out supply of Amora mini melons this month, and is taking orders now for shipments beginning early next year. For more information, visit www.pure-flavor.com/amora.

The post Pure Flavor® Amora™ Mini Melons Win Best Product Promo Award first appeared on Pure Flavor®.

“With a number of years of experience growing greenhouse melons under our belt, we are feeling confident in this variety’s potential to be a growth driver in the melons segment,” said Tiffany Sabelli, Senior Director of Sales for Pure Flavor. “Melons today remain a hugely seasonal category, with the large majority of good quality melons only available through the summer months. Our greenhouse grown melons eliminate that seasonal factor, offering consistent flavor, quality and supply all year.”

Pure Flavor continues to lead innovation in the greenhouse melon category, identifying and selecting varieties with markers for success in both the growing process and with consumers. This newest Charentais melon is an heirloom variety, personal in size and weighing approximately 850-900 grams. Its fragrant, finely netted skin is only the first clue to what’s inside – a vibrant orange flesh that is intensely sweet and juicy. These gourmet melons have for decades been a prized delicacy in their native France for their exceptional flavor and aroma.

“Amora mini melons really do offer incredible flavor, and we wanted to ensure that was apparent to consumers at shelf,” said Julia Shreve, Marketing Director for the company. The melons are offered in one- and two-count netted bags with header, and packed in boxes with vibrant, colorful graphics and a clear callout to their “Super Sweet & Juicy” promise. “We know once consumers try these, they will be pleasantly surprised by how good they are. We leveraged packaging and brand design to ensure they are enticed to pick them up and try them,” continued Shreve.

Amora mini melons begin shipping its first sold-out crop this month, with more plantings to follow. The melons will also be on display at Booth B3879 at the upcoming IFPA Show in Atlanta, Georgia October 18-19.

The post Pure Flavor® Unveils New Melon Brand, Ships First Sold-Out Supply first appeared on Pure Flavor®.

“We know that nothing drives incremental category growth in tomatoes faster than innovation,” said Tiffany Sabelli, Senior Director of Sales for Pure Flavor. “Breathing new life into the category with interesting and relevant new offerings is critical to keeping consumers engaged and excited about eating healthy.”

One item that embodies the spirit of exciting discovery is the company’s award-winning Tiki Tomatoes, launched last year. Their topically sweet and juicy flavor profile, and unique cosmic-colored appearance were immediately popular with consumers looking to add a “wow” factor to their snacking plates. Because of the success of this item following its launch, Pure Flavor is introducing a new 1.5lb format of Tiki Tomatoes, available now to both Club and retail partners.

Earlier this year, the company brought another award-winner to the snacking category with its OMG Tomatoes. The vibrant golden cherry tomato with a punch of citrusy sweet flavor is available in both a 10oz. pack and a 1.5lb offering. “As soon as we tried it, we knew this variety was special,” said Sabelli. “It delivers on its bright color with equally bright flavor.” The company leveraged fun, modern branding to ensure the brand pops at shelf.

And debuting at the upcoming IFPA Global Produce & Floral Show, the company is unveiling a new mini Roma tomato on-the-vine that it believes will transform the Roma category. “Romas are a huge category, representing nearly a quarter of tomato sales in the US, and is dominated by field-grown offerings” said Matt Mastronardi, Executive Vice President of Pure Flavor. “We believe the category is due for a shake-up with a greenhouse offering that will deliver exceptional quality and year-round availability.”

The company’s newest Rocco Reds: The Chef’s Tomato is a mini Roma on-the-vine variety that boasts big, robust flavor and an intense red color all the way through. The premium culinary tomato promises to amp up any dish, and unlike its more traditional counterparts in the Roma category, it is flavorful enough to slice on a sandwich or salad. Rocco Reds launch in a recyclable paper tray with flow wrap. The brand graphics are a modern take on vintage design that transports consumers back in time, with a nod to “true classic tomato flavor”.

These products and more will be featured this month at the Global Show in Atlanta, GA Oct 18-19 at the Pure Flavor booth B3879.

The post Pure Flavor® Augments Premium Tomato Category with New Launches first appeared on Pure Flavor®.

After six years of growing in Peach County, Pure Flavor’s^® investment in high-tech innovation has proven to be the next chapter in Georgia’s proud history of growing the sweetest fruits & vegetables the world has ever tasted.

From supplemental lighting and closed loop irrigation, to precise plant nutrition and retractable energy screens, the latest technology has propelled Pure Flavor^® to become a leader in the industry, all the while cementing its commitment to quality, sustainability, and bolstering local economies.

“Being rooted in Georgia allows us to be a part of the region’s proud agricultural heritage while using advanced greenhouse technologies to produce vegetables of the very highest quality,” said Matt Mastronardi, Executive Vice-President. “Our Georgia Grown program is central to our mission of delivering fresh, delicious produce to consumers in the year-round. We’re eliminating seasonality from the Southeast, ensuring a consistent supply that our retail and foodservice partners can rely on.”

The company’s vertical integration and robust supply chain are key to its success, enabling the delivery of fresh vegetables to millions of Americans within 24 hours of picking.

What it means for the Southeast is simple: families from the Carolinas to Louisiana and beyond get to enjoy sustainable, summer-quality Georgia Grown tomatoes even in winter.

In Georgia, barbecue season doesn’t end in the fall ー and the same is now true for tomato season. Sun-ripened Georgia Grown Tomatoes-on-the-Vine have become staples in homes across the country with consumption as high in January as in July.

According to Mike Glass, Director of Sales, consumers throughout the Southeast seek out the Georgia Grown label, recognizing it as a reliable marker of quality.

“People know that if it’s grown in Georgia, the flavor is going to be off the charts,” said Glass. “There’s a proud tradition of growing the very best produce here. The Georgia Grown label isn’t just a tag; it’s a point of pride and a promise of excellence. Our Tomatoes-on-the-Vine are a testament to this promise, delivering the taste of summer in every bite, no matter the season.”

Beyond ensuring food security in the region by providing year-round access to fresh produce, Pure Flavor^® continues to make a significant impact on local communities. By growing in the heart of Georgia, the company contributes to the economic vitality of the region.

At the heart of the family operated company is a deep-rooted belief in the power of community engagement and environmental stewardship. This philosophy extends beyond the greenhouse, touching every aspect of the company’s business. Through educational initiatives and community outreach programs like the Adopt-a-School program, which donates free produce to local schools, Pure Flavor^® is not just growing vegetables: it’s nurturing a healthier, more connected Southeast.

Discover Pure Flavor’s^® Georgia Grown program this year by visiting booth 601 at SEPC Southern Exposure in Tampa, FL on March 9th. Click here to learn more about what Pure Flavor^® is promoting at the show.

The post Pure Flavor® is Growing the Southeast first appeared on Pure Flavor®.

Pure Flavor^® has emerged as a leader in greenhouse grown organics thanks to its strategic investments in sustainable, state-of-the-art greenhouse technology, a vertically-integrated supply chain, and an impressive product portfolio.

For consumers with an appetite for organics, the brand offers a different flavor for every occasion with more than ten unique organic tomatoes, peppers, and cucumbers. The vibrant selection includes beloved staple ingredients like Organic Tomatoes On-the-Vine and Organic Long English Cucumbers, sweet snacking options like Organic Juno^® Bites Red Grape Tomatoes & Sangria^® Medley Tomatoes and Organic Aurora Bites Mini Sweet Peppers, and gourmet cooking ingredients like Organic Luna^® Sweets Cocktail Tomatoes.

For Tiffany Sabelli, Pure Flavor^®’s Senior Director of Sales, it’s essential that the brand’s organic program reflects evolving consumer preferences, providing healthy and flavorful options that meet their needs in every season.

“It’s important for retailers to offer consumers what they crave the most: variety and convenience. That’s not unique to organic produce, but it can often be overlooked,” said Sabelli. “Our organic portfolio was developed with the consumer in mind. We grow for busy parents who want to put healthy, nutritious food on the table for their families, even on hectic weeknights. We grow for eco-conscious shoppers who prioritize sustainability and seek out greenhouse grown organic produce. We grow for foodies who simply want to enjoy the most flavorful fresh food available 365 days a year, and regardless of the season.”

While inflation continues to impact consumers’ purchasing decisions and organic produce sales growth has plateaued ー with the notable exception of cucumbers, which has seen sales increase by 7.2% according to The Packer’s Organic Fresh Trends 2024 ー Pure Flavor^® is proving that brand loyalty is a key ingredient to success in organic produce.   “In a market where loyalty is all-important and hard-won, consumers know they can trust the Pure Flavor^® brand to deliver the same great quality and nutrition every single day,” said Matt Mastronardi, Executive Vice-President. “Our strategic investments in greenhouse grown organics ensures that we can continue to provide a fresh supply that retail and foodservice partners can count on for years to come.”

As a vertically integrated grower, Pure Flavor^® provides a level of reliability and stability that can help its partners remain agile to stay ahead of emerging trends.

“We work closely with each of our partners to help them optimize their offerings for every season,” explained Mastronardi. “From category management to custom formats, we’re here to find a solution to fit each unique need. Our commitment extends beyond simply providing quality and variety; we’re actively involved in ensuring our partners succeed, regardless of the season.”

To learn more about the Pure Flavor^® organic program and explore their popular product lineup for yourself, visit booth 312 at GOPEX in Hollywood, Florida from January 22 to 24.

The post Pure Flavor® Begins Another Year of Sustainable Success with Organics Program first appeared on Pure Flavor®.

Pure Flavor^® is keenly focused on supporting retail and foodservice with a range of innovative products. The introduction this fall of unique offerings like Tiki Tomatoes and Oronai Sweet Charentais Melons highlights the company’s dedication to meeting consumer demands with products that shape the future of healthy eating.

Tiffany Sabelli, Senior Director of Sales, emphasized the importance of innovation in the brand’s product lineup. “Our mission is centered around offering products like our new Tiki Tomatoes and Oronai Sweet Charentais Melons that resonate with evolving consumer preferences. These exciting new additions exemplify our commitment to providing fresh, flavorful, and high-quality produce – regardless of the season,” Sabelli explained.

The strategic growth of Pure Flavor^® is further reinforced by its recent acquisition of the high-profile midwestern tomato grower MightyVine^®, placing it at the forefront of the greenhouse produce industry in North America. By taking over a 30-acre facility with advanced lit production near Chicago, Pure Flavor^® ensures a year-round supply of fresh tomatoes to one of the country’s key regions. This expansion caps off a series of strategic moves in 2023, including the development of a new distribution center in McAllen, Texas and the acquisition of DeTemporada Farms and Cervini Farms C5 to form an ambitious 350-acre flagship campus in Leamington.

Matt Mastronardi, Executive Vice President, highlighted the strategic significance of these latest developments. “The acquisition of MightyVine^®, along with the expansion of our Leamington campus, is a milestone in our journey towards becoming a global leader in the greenhouse industry,” he said. “These steps not only increase our production capacity, but also strengthen our distribution network, ensuring that we can meet the growing demand for greenhouse grown produce across North America. Our goal is to continually innovate and lead the way in providing healthy, sustainable food choices for our consumers.”

With the cooler months setting in, the demand for Georgia Grown vegetables has risen significantly, particularly along the east coast. Pure Flavor^® is ideally positioned to efficiently distribute a fresh supply of Georgia Grown produce to over 80 million consumers in under 24 hours thanks to its state-of-the-art greenhouse in Peach County, Georgia, yet another reminder of how the brand’s strategic moves have helped it meet ever growing demand.

Pure Flavor’s^® upward trajectory continues to make waves in the produce sector. With its emphasis on introducing novel products and expanding through strategic acquisitions, the company is not just adapting to the market, but actively shaping the landscape of healthy, sustainable food choices.

Experience the latest innovations from Pure Flavor^® at the New York Produce Show (Booth 205) on December 6^th at the Javits Center in New York City.

The post Taste the Innovation: Pure Flavor® Caps Off 2023 with New Products first appeared on Pure Flavor®.

“The Gold Plate Awards are a vivid celebration of the food industry’s dedication to promoting family meals,” said David Fikes, executive director of the FMI Foundation. “Through diverse initiatives like healthy family meals, celebrating cultural cuisines, and more, this award highlights the industry’s unwavering commitment to fostering family togetherness at home.”

Pure Flavor^®’s ‘Together’ campaign was strategically designed to bring awareness to the idea that together, families can be as diverse and varied as the food that they share around their tables. The notion of together can extend beyond immediate family to friends, neighbors, roommates, and even special furry friends! The theme of Cook Together – Eat Together – Grow Together was at the core of the promotional campaign this year, highlighting the importance of family meals by encouraging meal prep, family interaction, and the consumption of fruits & vegetables, together.

Throughout the month-long omni-channel campaign, Pure Flavor^® executed the following:

• Dozens of fresh new recipes; promoted themed pins in Pinterest
• Family-focused blog content on meal planning, time-saving, and healthy hacks
• Weekly Instagram Live sessions with an influencer partner
• Collaborated with the teams at The Healthy Family Project and Produce Made Simple to create engaging content to in to along with
• Weekly emails reaching more than 50,000 people throughout the campaign
• Published weekly Did You Know? Facts about family meals & related benefits
• Content specific consumer surveys with Instacart eGift Card as prizes; more than 5,000 consumers completed during the campaign!
• Family-friendly activity sheets for kids of all ages

“Our omni-channel approach garnered more than 1,000,000 impressions across all our channels combined during our ‘Together’ campaign. It further demonstrated that we were connected with the right people on the right channel at the right time with the right message. We are incredibly honored to receive FMI’s Gold Plate Award for the second year in a row for a strategic marketing campaign designed to help increase fresh produce consumption”, commented Chris Veillon, Chief Marketing Officer.

“Creating togetherness around mealtime has always been a goal for Healthy Family Project. When we make it a priority to be ‘Together’, we also tend to add more nutritious options to our plate, which helps create a healthier generation. We are honored to partner with Pure Flavor^® to encourage family meals together during National Family Meals Month and beyond. By showcasing highlights on our website as well as social media we can inspire our followers and their families to spend time together and make memories”, said Tracy Shaw, Senior Digital Marketing Manager, Healthy Family Project.

2023 Gold Plate Award Winners:

• Category: Retailer 1-49 Stores; Skogen’s Festival Foods
• Category: Retailer 50-199 Stores; K-VA-T Food Stores Inc. (Food City)
• Category: Retailer 200+ Stores; Hy-Vee Inc.
• Category: Community Collaborator; IFPA Foundation For Fresh Produce
• Category: Manufacturer; Pure Flavor^®

FMI Gold Plate Award Campaign Summaries: https://www.fmi.org/family-meals/award

Pure Flavor^®’s ‘Together’ Campaign: https://www.pure-flavor.com/national-family-meals-month/

Pure Flavor^® continues to create consumption focused content to inspire families and consumers of all ages to eat more fruits & vegetables, regardless of the season. Using a variety of digital strategies, the company is able connect with consumers on their channel of choice using tactical communication tools such as email, blogs, social media, as well as via the brands award-winning Live Deliciously^® eMagazine which is published quarterly.

To learn more about Pure Flavor^® or to flip through company’s award-winning Live Deliciously^® eMagazine, visit: https://www.pure-flavor.com/live-deliciously/

About The FMI Gold Plate Awards –

The FMI Foundation created the Gold Plate Award in 2013 to highlight the outstanding programs implemented by the retail food industry to encourage family meals.  Examples include healthy family meals, quick and easy family meals and recipes, cooking with kids, themed dinners, breakfast with the family, MyPlate meals, and much more.

The award recognizes outstanding programs that food retailers and suppliers have implemented, to encourage families to share more meals, together at home, more often. 

The post Pure Flavor® Receives FMI’s Gold Plate Award for ‘Together’ Campaign first appeared on Pure Flavor®.

The launch of Tiki Tomatoes, a vibrant, cosmic-colored, tropically sweet & juicy cherry tomato (that has already garnered an international taste award), and Oronai Sweet Charentais Melons, a personal-sized French inspired delight (and the 3^rd greenhouse grown melon in Pure Flavor®’s industry leading program) are the latest new product innovations from the leading greenhouse fruit & vegetable brand. Both products will be unveiled at the upcoming IFPA Global Produce & Floral Show in Anaheim, Ca October 19-21.

“Consumers want innovative products to WOW them; size, color, consistency of availability, and most importantly, flavor – are all core traits of a greenhouse grown specialty snacking tomato but with our new Tiki Tomatoes, we really have something special that is all of the above and more”, said Matt Mastronardi, Executive Vice-President. “We continue to strategically invest in R&D to bring items to market that create niche and incremental opportunities to help our retail & foodservice partners grow their business. The flavor profile of the Tiki Tomato checks all the boxes of what a snacking tomato is all about; sweet, bite-sized, versatile, and full of flavor!”, said Mastronardi.

Tropically sweet and juicy, Tiki Tomatoes recently received the prestigious Superior Taste Award Certification from the International Taste Institute (Brussels, Belgium). The reviewing Jury, consisting of more than 200 renowned European Chefs & Sommeliers from over 20 countries, critically tested & analyzed the Tiki Tomato, highlighting these characteristics to award cosmic colored wonder the Superior Taste designation:

• A tasty tomato with a crisp, crunchy skin that contrasts well with its soft flesh
• This tomato has an impressive visual appearance, with an original color that stands out from the crowd
• The taste is sweet and fruity, with some acidity that helps to balance out the sugars; the taste persists for a long time on the palate
• The product is very versatile, suggested pairings:
  • White Wine, e.g. Chardonnay: The Tiki Tomato has a rather mellow taste, which would marry well with a crisp white wine.Cheese: The sweetness of the tomato would make a great partner for a variety of different cheeses
  • Fish or shellfish; The tomato would bring a wonderful freshness to the table, creating a fantastic color contrast while infusing sweet flavors
• A simple snack; sweet, crunchy, and juicy with the right amount of acidity!

Tropically sweet and juicy, Tiki Tomatoes unleash a crunchy burst of fresh flavors, creating beach vibes with sunny & tangy waves—a taste that transports you seaside with every delightful bite.

“Creativity fuels innovation and when you are in a forward-thinking environment, the ‘what’s next question’ never gets old as our teams are always looking ahead; fresh ideas, new products, better products – it’s what helping us we grow forward”, commented Mastronardi.

“When we launched our Solara^® Mini Galia & Alonna Canary Melons, the next melon in line was already in trial to ensure it could be grown at scale and in a controlled environment. This week, at the IFPA Show in Anaheim, we are excited to launch our 3^rd greenhouse grown melon: the Oronai Sweet Charentais Melon – a small, fragrant French inspired delight, renowned for its sweet, juicy, and floral-infused flesh”, said Matt Mastronardi.

Oronai Charentais melons, hailing from the Charente region of France, are a beloved heirloom variety. Greenhouse grown and weighing approximately 850-900gr, Oronai’s are personal in size, round, and feature a finely netted, fragrant skin. Inside, Oronai’s vibrant orange, succulent flesh offers a delectable combination of sweetness and floral notes. These gourmet melons are a prized delicacy for their exceptional flavor and aroma.

It has been a very active year for Pure Flavor^® who are on a significant growth path, not only with hot new products but with new farms & distribution centers. The acquisitions of DeTemporada Farms, Cervini Farms C5, and most recently, MightyVine^®, have strategically added key acreage to the Pure Flavor^® family of growers. The opening of a second distribution center in Texas (McAllen) is helping further service both retail & foodservice customers throughout the southwest and beyond.

“As a lifestyle-focused consumer brand, being in tune with consumer trends is key to our brand & product development. Earlier this year, we surveyed thousands of consumers as part of our #LoveForFresh campaign with more than 90% of consumers noting that convenience is the most important factor when looking for a healthy snack option – our new products are dialed right into that”, said Chris Veillon, Chief Marketing Officer. Pure Flavor^® conducts annual omni-channel consumer research campaigns to support its content creation strategies and new product development initiatives. “Growing our snacking category options is at the forefront of our R&D strategy which this year has yielded award winning products like the Tiki Tomato and the Oronai Sweet Charentais Melons, with more still to come”, added Veillon.

Both the Tiki Tomato and the Oronai Sweet Charentais Melon will be on display at Booth 1545 at the upcoming IFPA Show in Anaheim, CA October 20-21. To learn more please visit http://www.pure-flavor.com/ifpa/.

The post Pure Flavor® Receives International Taste Award for New Tiki Tomato™- Adds 3rd Greenhouse Grown Oronai™ Sweet Charentais Melon first appeared on Pure Flavor®.

For two decades, celebrating 20 years of operation in 2023, the family-operated company has been helping consumers live a Life of Pure Flavor^® with a diverse and innovative product lineup that satisfies every taste and occasion. Today, Pure Flavor^® manages more than 1,000 acres of state-of-the-art, sustainable greenhouses, including a 350-acre flagship campus in Leamington, Ontario.

The company’s success has been fueled by strategic acquisitions and expansions to satisfy the insatiable demand for its popular products. The brand’s offerings include premium snacking tomatoes like Cloud 9^® Bite-Sized Fruity Tomatoes, family-favorite snacking cukes like Uno Bites Nano Cucumbers, and category redefining Alonna Canary Melons and Solara^® Mini Melons, the first sustainable greenhouse grown personal-sized melon.

“Our customers crave the variety, flavor, and quality that we grow year-round,” said Matt Mastronardi, Executive Vice President. “We are constantly looking for new ways to delight our consumers with products that exceed their expectations and offer them a Life of Pure Flavor^®.”

To meet the strong demand for its products and ensure the best quality 365 days a year, Pure Flavor^® has invested in a distribution network that spans across North America. The network comprises four strategically located distribution centers in Ontario, Michigan, 2 in Texas, as well as Georgia, where the company operates a state-of-the-art greenhouse in Peach County (Fort Valley), just 4 miles off I-75.

Since picking the first greenhouse tomatoes & cucumbers in Peach County nearly five years ago, millions of consumers across the southeast have sought out Pure Flavor^® Georgia Grown produce. Tiffany Sabelli, Director of Sales, says the Georgia Grown label is a mark of pride.

“We are honoured to be part of the Georgia Grown program, which connects consumers with the best produce the Southeast has to offer,” said Sabelli. “The Georgia Grown label is not only a sign of quality and freshness, but also a source of pride for us and for all Georgians.”

Pure Flavor^® has earned its place on kitchen tables across North America by offering families something more than just the items on their grocery list. With truly unique and convenient products, not to mention award-winning brand marketing, the brand represents a healthy lifestyle full of flavor and fun for the whole family.

“Pure Flavor^® is more than a brand, it’s a lifestyle that offers families the health, happiness, and flavor they want and need,” said Chris Veillon, Chief Marketing Officer. “We want to inspire our consumers every day of the year to Live Deliciously^®, which means embracing a healthy and balanced diet without ever sacrificing quality and flavor.”

Don’t miss the opportunity to visit Pure Flavor^® at Booth 528 at SEPC’s Southern Innovations trade show in Charlotte, NC on September 15th. Learn more about what Pure Flavor^® is promoting by visiting: https://www.pure-flavor.com/southerninnovations2023/

The post Greenhouse Brand Growing Forward to Offer a Life of Pure Flavor® first appeared on Pure Flavor®.

“We continue to see significant growth and demand for the Pure Flavor^® brand across North America which has prompted us to strategically invest in specific regions. The opportunity to add MightyVine^® to our family of growers will allow us to further extend our reach into the Midwest and beyond”, said Jamie Moracci, President.

Located just west of Chicago, the location of MightyVine^®’s 30-acre facility with lit production provides a continuous supply of fresh, greenhouse grown Tomatoes year-round to one of the most important cities and regions in the USA.

“Expanding our capacity with lit crop production enables us to service the Mid-West with USA Grown Tomatoes, this further compliments our Southeast programs from our Peach County, GA facility”, commented Moracci. Pure Flavor^® opened their Georgia greenhouse in late 2018 and currently grow Tomatoes-On-The-Vine that get distributed to key retail & foodservice partners in Georgia, Florida, North & South Carolina, Louisiana, Tennessee, and Alabama.

“The acquisition of MightyVine^® further demonstrates our company leadership’s ability to recognize & analyze strategic acquisition opportunities which continues to breathe enthusiasm into greater expansion possibilities”, said Jeff Moracci, Chief Financial Officer.  The company has been very active in the last 9 months; after acquiring DeTemporada Farms in late December 2022 and then Cervini Farms C5 in February 2023, Pure Flavor^® expanded its network in July by acquiring another distribution center in McAllen, TX. Expansion is already underway at DeTemporada’s Phase II of 13 acres that will be completed later this year as well as development plans for Phases VI & VII as part of Pure Flavor^® master 350-acre campus plan in Leamington. The company’s strategic investments are focused on solidifying its future as an industry leader.

“As we welcome MightyVine^® to the Pure Flavor^® family, we look forward to growing existing business relationships that have flourished over the past several years in the Midwest under the MightyVine^® brand. We will continue to bring flavorful greenhouse grown tomatoes, and much more, to those loyal business partners in the years to come”, said Matt Mastronardi, Executive Vice-President.

“Increasing our owned acreage helps facilitate our growth alongside our grower partners and supports our need of scaling up our operations to drive efficiencies. We are excited to add MightyVine^® to our Pure Flavor^® family”, said Jamie Moracci, President. With expansion comes a need for greater resources, talent wise, to support the growth. Pure Flavor^® continues to lead extensive recruitment drives at all its facilities.

Pure Flavor^® is on a significant growth path to support their increased demand for fresh, greenhouse grown fruits & vegetables year-round. Future expansion plans beyond the Cervini Farms C5, DeTemporada Farms, and the MightyVine^® acquisitions are ongoing to develop more region-specific facilities as well as explore new product opportunities.

The post Pure Flavor® Acquires MightyVine® first appeared on Pure Flavor®.