Exploring and Celebrating our

Love for Fresh

Get Inspired

Fresh Feels Good!

Our bodies and minds come alive when we fuel them with fresh greenhouse grown fruits & vegetables. Join us as we kick off 2023 to discover new flavors, fresh recipes, and inspiring lifestyle content that will fill your plate & fuel your mind to Live Deliciously®!


This is what it means to
Live Deliciously®

This is more than a catchy slogan, it’s a mantra that we live and breathe, in all facets of our company. People deserve healthy food that helps them feel great every day of the year and achieve the lifestyle they desire and deserve.

Our #LoveForFresh is fueled by consumers who enjoy fresh produce, regardless of the season. As a greenhouse fruit & vegetable company, we value consumer feedback on product quality, availability, use, and what impacts their purchasing decisions for their families. Your input will help shape our product development, recipe ideas, and so much more.



Fresh facts
You Might Not Know:

Tomatoes are technically a fruit? Cucumbers are 95% water? Bell Peppers have more Vitamin C than an Orange? Who Knew? Check out these fun product facts below!


Tomatoes • For easy slicing, use a serrated knife • For best flavor and texture, store your tomatoes on the counter…and not in the fridge • Tomatoes come in all shapes and colors, including red, yellow, orange, green, pink & brown • Yes, tomatoes technically are a fruit!
From here we ensure fresh produce to major US cities within 24 hrs.
Ever escalating demand requires another new distribution center in San Antonio, Texas.
An all-new 25-acre Pure Flavor® greenhouse is built near corporate headquarters in Leamington, ON.
Pure Flavor® picks the first crop of Tomatoes and Seedless Cucumbers at our new greenhouse facility!
Greenhouse Grown

Greenhouse Grown:

The Growing Process

Precise climate, irrigation, plant nutrition, and lighting controls all make it possible to grow the fresh vegetables families love year-round in a sustainable, eco-friendly environment.

Growing Fresh
Flavors

We search the world testing hundreds of vegetable varieties to bring you the perfect flavors for every taste, preference and recipe.

Integrated
Pest Management (IPM)

We use good bugs like Ladybugs to take care of the bad bugs in our greenhouses. This method eliminates spraying so you can enjoy produce the way it should be, all natural!

Sustainable
Growing Practices

High-tech greenhouse climate control systems carefully regulate energy consumption to ensure plants are thriving in an optimal environment without energy waste.

Closed Loop
Irrigation System

This system avoids waste by capturing any water the plant does not consume and reusing it to replace what is lost from evaporation.

Recycled
Growing Medium

Our plants are grown in coconut fibre and other recycled mediums. Selecting the right growing medium is critical to overall plant health and strength but also to sustainability.

Packing
Automation

Our investment in packing automation allows us to efficiently supply millions of Tomatoes and Cucumbers to the southeast year-round!

Supplemental
Lighting

With the use of supplemental lighting we can grow year-round by providing the plants with the optimal amount of light.

Misting
System

We maintain favorable and consistent growing conditions through misting systems that keep humidity levels above 30% to encourage continuous plant growth.

Energy
Screens

Regulating sunlight entering the greenhouse and insulating with energy screens allows us to maintain a stable climate in the greenhouse.

Get  INSPIRED.

We’ve put together some fresh perspective in our blogs to help inspire your Love for Fresh!

EASE INTO COOLER WEATHER WITH SLOW COOKING

Read More

40 DAYS OF FRESH & HEALTHY SNACKING IDEAS

Read More

5 MUST-TRY NOURISHING BOWLS FILLED WITH FRESH FLAVORS

Read More

Now is your
Chance to win

We’re celebrating our Love for Fresh by giving you the chance to win big!

Instagram

Follow @pureflavor
for Exclusive Sweepstakes

Follow Us
Heart

Share the Love
and You Could Win Big

Contest Closed
Envelope

Sign Up for Email
You Could be a Winner!

Sign Me Up!

It’s never been easier
to be a winner!

All you have to do is tell us about your favorite veggies and your favorite ways to enjoy them – you’ll be automatically entered for your chance to win! Plus, every time you fill out a new survey, your chances of winning increases! Our contest is now closed.

Fresh Chances to Win
with Each Survey!

Select More Surveys for Additional Entries!

This contest is now closed.

Surveys now Closed

Fresh Activities

Greenhouse grown products of all varieties always offer consistent quality and fresh flavor for every occasion all year round, regardless of season. There are many different tomato, cucumber, and pepper varieties that come in all different sizes, shapes and colors – we’ve got something to suit everyone around your dinner table.

Greenhouse Coloring Sheet


Download

Weekly Snack Menu


Download

Word Search


Download

Tangles


Download

Color and Cut Out – Salad


Download

Color and Cut Out – Pasta


Download

Color and Cut Out – Pizza


Download

Cone Characters – Juno


Download

Cone Characters – Blue


Download



Join Us – Wherever, Whenever

Follow us, tag your post with #LoveForFresh and help fuel the conversation! We’re excited for you to share all the ways you show your Love for Fresh – in the kitchen, at the grocery store, or after school!